The ways in which music is produced and marketed have changed significantly as technology has advanced, and many music careers now involve information technology. The broad category of information technology consists of any job in which technology is used to create, store or transfer information, reports “Entrepreneur” magazine. Tech-savvy individuals who wish to work in the music industry can pursue one of many music-related information technology paths.
Mixer
- Mixers use technology to create music. These specialists take individual musical tracks and combine them using mixing boards or computer software to create a full-bodied song. Individuals who work in this position often work in close contact with the artists. They are responsible for the sound quality and overall appeal of the music they work with, as it is often their mixing that separates a nice song from a potential hit.
Music Video Editor
- Music video editors combine the music with visual components to create an engaging and attractive multimedia product. Individuals who edit music videos use their information technology skills to manipulate audio and video files and combine them to create a musical product. Although music video editors do not often have complete creative control of the finished product, they do have some power in shaping the overall look of the video creation.
Digital Marketer
- The way in which music makers are presented to the public has changed greatly over the years. Today much marketing is done in the digital setting, with artists and record labels setting up online advertisements to inform and entice listeners. Digital marketers work to create these online advertisements and inform web users of artists and their music. These information technology professionals create ads for musical artists and work to either place or sell the advertisements to ensure they reach web users.
Artist Website Designer
- Website designers often build a digital persona for a musical artist, as many potential listeners turn to the web when gathering information about an artist they may potentially follow. A well-organized and attractive website presents the artist as a professional and may entice would-be listeners to pick up or download the artist’s album.